India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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Apbhransh Sahitya : Ek Anusheelan
PRODUCT DETAILS
- ISBN : 978-93-90548-29-3
- Publisher : Book River (10 March 2021)
- Language : Hindi
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
Changing Scenario of Business and Management
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
MSMEs play a notable role in economic and social
development, thereby providing flip to entrepreneurship, as they
have inherent features of being innovative and responsive to
changing market changing aspects. MSMEs not only play a crucial
role in providing large employment opportunities at comparatively
lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
Companies are in a better position in the competitive world with
large capital, human resources and Research & Development
section compare to MSMEs.
A Detailed Survey On Religiosity And Paranormal Experiences
This study is about people in their formative years. It is about their beliefs and practices. It is about their personality and how it relates to their beliefs. It involves empirical investigation of 1800 college going men (882) and women (918) with an average age of about 20 years. The subjects are predominantly Hindu (85%), with 12% Christian and 3% Muslim student attending colleges in Visakhapatnam urban area. Data were collected from them using the Myers-Briggs Type Indicator (MBTI) and the two specially developed questionnaires that survey religiosity and paranormal beliefs and experiences. Paranormal beliefs and experiences surveyed included sacred as well as secular beliefs, experiences, and practices. While several studies in the West attempted to explore the relationships between personality, paranormal beliefs and religious practices and experiences, there are hardly any investigations in non-Judeo-Christian cultures. The present study can help by throwing light on the cross-cultural relevance of these findings
The Postcolonial Experience
I would like to investigate the genre of postcolonial
science fiction in the context of capitalist globalization.
Science fiction is predominantly a western genre, and it is
very difficult to find postcolonial/third world works in this
genre. I will first try and establish the validity of this genre
and how it relates to globalization and imperialism. Some
of the key questions I will examine are: How postcolonial
science fiction relates to late capitalism and globalization?
What is the role of technoscapes in the genesis of
postcolonial science fiction genre and how in turn
postcolonial science fiction represents technoscapes?
भगवतीस्तोत्रावलिः
प्रणाम्!! आप जिस पुस्तक के बारे में प-सजय़ रहे हैं वह एक संस्कृत काव्य है जिसमें भगवती दुर्गा की स्तुतियाँ निहित हैं। यह संस्कृत भाषा की पद्य शैली की रचना है जिसका हिन्दी अनुवाद भी है। संस्कृत में गीत परक रचित काव्य आप पाठक-ंउचयजन को अवश्य आनन्द देने वाला होगा। अतः आपसे सानुरोध निवेदन है कि इस पुस्तक को एक बार अवश्य प-सजय़े। आपके आशीष का आकाँक्षी। धन्यवाद!!
ADVANCE DIAGNOSTIC AIDS IN SCREENING OF ORAL CANCER
Oral cancer is the sixth most common malignancy with almost 500000 new cases reported worldwide annually. The diagnosis of oral cancer at an early stage has a good prognosis as the survival rate is high (around 80%). However, the majority of oral cancer cases are diagnosed at a later stage with a considerably poor 5-year survival rate of 50% according to World Health Organization statistics. Thus, an effective management strategy for oral cancer will depend on its early identification and intervention which would pave the way for superior prognosi
Why & how NETWORK MARKETING
Network marketing is the fastest growing business in this 21st century in U.S number of people involved in the N.M grew from 18 million to 20 million in 2015. And 11% increase from the previous year. While network marketing continue to attract predominantly women. The business model represents every generation and is generally reflective of America’s diverse population
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