India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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Vikas Ka Aadhar Manvadhikar
मानवाधिकार का आधार मानव के सर्वांगीण विकास के लिए साधन
उपलब्ध कराना है। वस्तुतः मानवाधिकार की नींव ऐसे विचारों से
निर्मित है, जिनके अनुसार सभी व्यक्तियों को प्रकृति ने समान रूप से
समान अधिकार प्रदान किए हैं। मानवाधिकार प्रत्येक व्यक्ति को जन्म
के साथ ही प्राप्त हो जाते हंै, और मृत्युपर्यन्त तक संरक्षित रहते हैं।
मानवाधिकारो ं की प्राप्ति की एकमात्र अर्हता व्यक्ति का मानव होना है
अर्थात् सम्पूर्ण मानवों को यह अधिकार स्वतः ही प्राप्त हो जाते है।
मानवाधिकार गुण-धर्म, प्रतिभा, बुद्धि आदि ऐसे तत्व हैं, जिनसे वंचित
मानव की तुलना पशु से ही की जा सकती है।
Fracture Behavior of Biological Materials and Interfaces
Fracture Behavior of Inhomogeneous Biological Materials and Interfaces
Biological materials like bone, nacre, human tooth layers are inhomogeneous materials made up of soft collagen, and hard, hydroxyapatite (HAP) mineral arranged in such a fashion so that these materials have higher strength and toughness, the measure of crack resisting behavior in materials, at the same time, which is exclusive in nature for different class of materials available for different application areas. The interfaces in these biological materials are designed in such a fashion so that the load transfer between the constituents takes place so smoothly, therefore, become a region of strength, not susceptible to failure like in other man-made materials and composites. It is important to understand these aspects of biological materials so that they can be mimicked to the novel materials to satisfy the growing need of different industries.
This work is focused on studying different layers of human tooth, and its interface for crack initiation and growth, the crack arresting behavior of the interface layer of the outer cover of human tooth, the enamel, and the inner, dentine, called dentine enamel junction. These works are done by developing a numerical model using the commercial finite element analysis tool, ABAQUS. The crack growth pattern of the enamel and the dentine has also been investigated. The role of porosity and permeability on the energy release rate which is the measure of fracture toughness has also been investigated. The key features of the book are:
- Study on the role of shear modulus of the defect and the matrix material in which the defect is embedded on the energy release rate.
- The role of small coating layer between the outer matrix and the inner layer on the fracture behavior, especially the stress concentrations in these different layers due to change in the elastic modulus.
- The crack growth pattern in human enamel, the outer tooth layer.
- The crack arresting phenomena of the interfacial, dentine enamel junction (DEJ).
- The role of porosity and permeability on the energy release rate in the inner layer of human tooth, dentine.
ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
MSMEs play a notable role in economic and social
development, thereby providing flip to entrepreneurship, as they
have inherent features of being innovative and responsive to
changing market changing aspects. MSMEs not only play a crucial
role in providing large employment opportunities at comparatively
lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
Companies are in a better position in the competitive world with
large capital, human resources and Research & Development
section compare to MSMEs.
STEM CELLS IN DENTISTRY
“And now science has presented us with a hope called stem cell research, which may provide our scientists with many answers that have for so long been beyond our grasp. I don't see how we can turn our backs on this. There are so many diseases that can be cured or at least helped. We've lost so much time already. I can't bear to lose any more.”
Changing Scenario of Business and Management
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
Apbhransh Sahitya : Ek Anusheelan
PRODUCT DETAILS
- ISBN : 978-93-90548-29-3
- Publisher : Book River (10 March 2021)
- Language : Hindi
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
A Detailed Survey On Religiosity And Paranormal Experiences
This study is about people in their formative years. It is about their beliefs and practices. It is about their personality and how it relates to their beliefs. It involves empirical investigation of 1800 college going men (882) and women (918) with an average age of about 20 years. The subjects are predominantly Hindu (85%), with 12% Christian and 3% Muslim student attending colleges in Visakhapatnam urban area. Data were collected from them using the Myers-Briggs Type Indicator (MBTI) and the two specially developed questionnaires that survey religiosity and paranormal beliefs and experiences. Paranormal beliefs and experiences surveyed included sacred as well as secular beliefs, experiences, and practices. While several studies in the West attempted to explore the relationships between personality, paranormal beliefs and religious practices and experiences, there are hardly any investigations in non-Judeo-Christian cultures. The present study can help by throwing light on the cross-cultural relevance of these findings
A Mirror of General English For class x
Dear Students at this level are supposed to have some fundamental knowledge of English grammar. This book helps students to improve their grammar knowledge, expanding their vocabulary, and becoming more confident in following expressing themselves in English.
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