India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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RETAIL STORE MANAGEMENT
Retail comes from the French word retailler. It was
used with the meaning of "sale in small quantities" in 1433.
Retail is the last phase of an economic activity. As per
Philip Kotler, Retailing includes all the activities involved
in selling goods or services to the final consumers for
personal or non-business use. It is those business firms in
distribution channel that comes at the end of the pipeline
connecting manufacturers and customers.
Sabjiyo ki Adhunik kheti (Hindi)
भारत एक कृषि प्रधान देश है जहाँ की लगभग 70 प्रतिषत जनता कृषि कार्य करती है। बढ़ती हुई जनसंख्या तथा भूमि की उत्पादन दर कम होने के कारण कभी-कभी भोजन की पूर्ति की समस्या गंभीर रूप धारण कर लेती है। भारत में खाद्य पदार्थों का कम उत्पादन होने का दूसरा कारण यह भी है कि यहाँ अधिकतर लोगों की काम करने की क्षमता कम है क्योंकि वे असंतुलित एवं कम पोषण आहार के ऊपर निर्भर रहते हैं अतः स्वास्थय ठीक न रहने से उनकी कार्य करने की क्षमता भी कम होती है। इस प्रकार स्वस्थ्य जीवन के लिए सन्तुलित एवं पोषक आहार जरूरी है।
भगवतीस्तोत्रावलिः
प्रणाम्!! आप जिस पुस्तक के बारे में प-सजय़ रहे हैं वह एक संस्कृत काव्य है जिसमें भगवती दुर्गा की स्तुतियाँ निहित हैं। यह संस्कृत भाषा की पद्य शैली की रचना है जिसका हिन्दी अनुवाद भी है। संस्कृत में गीत परक रचित काव्य आप पाठक-ंउचयजन को अवश्य आनन्द देने वाला होगा। अतः आपसे सानुरोध निवेदन है कि इस पुस्तक को एक बार अवश्य प-सजय़े। आपके आशीष का आकाँक्षी। धन्यवाद!!
Pharmacology of Indian Medicinal Plants
Aloe vera is India’s most favorite herbal medicinal plant that is require low maintenance and easy to grow. The name of aloe is derived from Arabic word “Alloeh” meaning a shining bitter substance. Aloe vera belongs to the family Asphodelaceae (liliaceae) (Ghazanfar, 1994). It grows mainly in the dry regions of Africa, Asia, Europe and America. In India, it is found in Rajasthan, Andhra Pradesh, Gujrat, Maharashtra, and Tamil Nadu. Aloe vera is popular in Ayurvedic medicine (Richard, 2005). There are more than 300 species of aloe plants. This plant has yellow flower the leaves are arranged in rosette configuration. They are triangular and spear like and have thorny ridges. Aloe vera is a customary, dry spell dispute, sticky plant.
ANALOG ELECTRONICS
A better device is the triac, bidirectional thyristor, which allows the full a.c. power to be controlled. It comprises two thyristors connected in parallel and working in opposition but controlled by the same gate. The trigger pulses to a triac are provided by a special device called diac, bidirectional breakdown diode. It is, in effect, two Zener diodes connected back to back. The diac conducts in either direction if the applied voltage reaches the breakdown voltage of about 30 V. This
BIO MATERIALS FOR DENTAL IMPLANTS
Many surgical procedures have been developed to restore more favorable anatomy for prosthesis support. They include vestibuloplasty, Vestibuloplasty with skin or mucosal grafting; and augmentation with bone grafting procedures. These procedures offered short-term improvement to denture stability and retention; however none showed long-term clinical success. Hence implant dentistry had evolved into a reasonably predictable treatment modality for the majority of such patients
CORPORATE SOCIAL RESPONSIBILITY IN INDIAN BANKING INDUSTRY
Initially Indian commercial banks were classified into four core groups viz. State Bank Group (SBG), Nationalized Banks (NBs), Old Private Sector Banks (OPSBs) and New Private Sector Banks (NPSBs). Then one commercial bank was selected from each of the four core groups. The selection of banks from each group was based on a study conducted by IIM-Udaipur along with Economic Times and an independent organization named Futurescape2. Their study identified India‟s top 100 companies for sustainability and CSR.
A Mirror of General English For class x
Dear Students at this level are supposed to have some fundamental knowledge of English grammar. This book helps students to improve their grammar knowledge, expanding their vocabulary, and becoming more confident in following expressing themselves in English.
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