India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
MSMEs play a notable role in economic and social
development, thereby providing flip to entrepreneurship, as they
have inherent features of being innovative and responsive to
changing market changing aspects. MSMEs not only play a crucial
role in providing large employment opportunities at comparatively
lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
Companies are in a better position in the competitive world with
large capital, human resources and Research & Development
section compare to MSMEs.
STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
The country has seen a radical revolution in retailing
after globalization. Different formats of stores have been
opened up many in cities across India. The multi-storied
malls, hypermarkets, supermarkets have all made a
revolution in retail experience among the consumers.
Therefore, the customers do not only visit the store for
buying goods and services, they go with the expectation of
having fun, entertainment, spending leisure time etc.
Moreover, the consumers‟ purchasing power has been
increasing and this encourages the retailers to concentrate
on building a better environment in the stores.
Pharmacology of Indian Medicinal Plants
Aloe vera is India’s most favorite herbal medicinal plant that is require low maintenance and easy to grow. The name of aloe is derived from Arabic word “Alloeh” meaning a shining bitter substance. Aloe vera belongs to the family Asphodelaceae (liliaceae) (Ghazanfar, 1994). It grows mainly in the dry regions of Africa, Asia, Europe and America. In India, it is found in Rajasthan, Andhra Pradesh, Gujrat, Maharashtra, and Tamil Nadu. Aloe vera is popular in Ayurvedic medicine (Richard, 2005). There are more than 300 species of aloe plants. This plant has yellow flower the leaves are arranged in rosette configuration. They are triangular and spear like and have thorny ridges. Aloe vera is a customary, dry spell dispute, sticky plant.
STEM CELLS IN DENTISTRY
“And now science has presented us with a hope called stem cell research, which may provide our scientists with many answers that have for so long been beyond our grasp. I don't see how we can turn our backs on this. There are so many diseases that can be cured or at least helped. We've lost so much time already. I can't bear to lose any more.”
ADVANCE DIAGNOSTIC AIDS IN SCREENING OF ORAL CANCER
Oral cancer is the sixth most common malignancy with almost 500000 new cases reported worldwide annually. The diagnosis of oral cancer at an early stage has a good prognosis as the survival rate is high (around 80%). However, the majority of oral cancer cases are diagnosed at a later stage with a considerably poor 5-year survival rate of 50% according to World Health Organization statistics. Thus, an effective management strategy for oral cancer will depend on its early identification and intervention which would pave the way for superior prognosi
A Mirror of General English For class x
Dear Students at this level are supposed to have some fundamental knowledge of English grammar. This book helps students to improve their grammar knowledge, expanding their vocabulary, and becoming more confident in following expressing themselves in English.
BIO MATERIALS FOR DENTAL IMPLANTS
Many surgical procedures have been developed to restore more favorable anatomy for prosthesis support. They include vestibuloplasty, Vestibuloplasty with skin or mucosal grafting; and augmentation with bone grafting procedures. These procedures offered short-term improvement to denture stability and retention; however none showed long-term clinical success. Hence implant dentistry had evolved into a reasonably predictable treatment modality for the majority of such patients
Apbhransh Sahitya : Ek Anusheelan
PRODUCT DETAILS
- ISBN : 978-93-90548-29-3
- Publisher : Book River (10 March 2021)
- Language : Hindi
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
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