India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
“भगवतीस्तोत्रावलिः” has been added to your cart. View cart
-10%
Previous product
Back to products
RELATIONSHIP BETWEEN AGNI & RAKTA DHATUSARATA
₹300.00 Original price was: ₹300.00.₹270.00Current price is: ₹270.00.
Next product
Sahil-e Shehar
₹250.00 Original price was: ₹250.00.₹240.00Current price is: ₹240.00.
MEDIA AND POLITICAL MARKETING
₹499.00 Original price was: ₹499.00.₹450.00Current price is: ₹450.00.
- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Category: Books
Description
Reviews (0)
Be the first to review “MEDIA AND POLITICAL MARKETING” Cancel reply
Related products
Mastering Arduino Basics in 30 Days
₹299.00
Connect the components by following the circuit diagram .Remember that potentiometers have three pins. Outer Pins are used for the vcc (Power Source) and the other is ground. The middle pins (output) give us the variable of resistance value.
The Postcolonial Experience
₹399.00
I would like to investigate the genre of postcolonial
science fiction in the context of capitalist globalization.
Science fiction is predominantly a western genre, and it is
very difficult to find postcolonial/third world works in this
genre. I will first try and establish the validity of this genre
and how it relates to globalization and imperialism. Some
of the key questions I will examine are: How postcolonial
science fiction relates to late capitalism and globalization?
What is the role of technoscapes in the genesis of
postcolonial science fiction genre and how in turn
postcolonial science fiction represents technoscapes?
Vikas Ka Aadhar Manvadhikar
₹215.00
मानवाधिकार का आधार मानव के सर्वांगीण विकास के लिए साधन
उपलब्ध कराना है। वस्तुतः मानवाधिकार की नींव ऐसे विचारों से
निर्मित है, जिनके अनुसार सभी व्यक्तियों को प्रकृति ने समान रूप से
समान अधिकार प्रदान किए हैं। मानवाधिकार प्रत्येक व्यक्ति को जन्म
के साथ ही प्राप्त हो जाते हंै, और मृत्युपर्यन्त तक संरक्षित रहते हैं।
मानवाधिकारो ं की प्राप्ति की एकमात्र अर्हता व्यक्ति का मानव होना है
अर्थात् सम्पूर्ण मानवों को यह अधिकार स्वतः ही प्राप्त हो जाते है।
मानवाधिकार गुण-धर्म, प्रतिभा, बुद्धि आदि ऐसे तत्व हैं, जिनसे वंचित
मानव की तुलना पशु से ही की जा सकती है।
कामकाजी माताएँ एवं किशोर
₹249.00
कुछ शोध परिणामों से यह ज्ञात हुआ है कि व्यवसाय का प्रकार, व्यवसाय की स्थिति/पद तथा माता का व्यवसाय से समझौते का स्तर, माता की क्रियाओं की गुणवत्ता तथा बालकों की देख-रेख के स्तर में महत्वपूर्ण भूमिका का निर्वाह करता है। इस सम्बन्ध में हाॅफमैन (1989) बताते हैं कि व्यवसायरत् माताओं की कि‛ाोर बालिकायें सामाजिक रूप से अपने आपको अधिक समर्थ पाती हैं। उनके आत्मवि‛वास, आत्म उपयुक्ततता एवं स्वतंत्रता की भावना में बढ़ोत्तरी होती है। यही तथ्य बालकों के लिए अलग होता है क्योंकि माताओं का व्यवसायरत् होना कि‛ाोर बालकों पर अलग प्रकार का प्रभाव डालता है। इसके विपरीत बहुत ही सफलतम परिवारों में व्यवसायरत् माताओं के कि‛ाोरों की बुद्धिलब्धि तथा पहचान अधिक उच्च कोटि की होती है। यह विपरीत प्रभाव कई कारणों से प्रभावित होता है।
A Mirror of General English For class x
₹249.00
Dear Students at this level are supposed to have some fundamental knowledge of English grammar. This book helps students to improve their grammar knowledge, expanding their vocabulary, and becoming more confident in following expressing themselves in English.
Apbhransh Sahitya : Ek Anusheelan
₹290.00
PRODUCT DETAILS
- ISBN : 978-93-90548-29-3
- Publisher : Book River (10 March 2021)
- Language : Hindi
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
During Covid-19 Pandemic: A Glance
₹289.00
PRODUCT DETAILS
- ISBN : 978-93-90548-04-0
- Publisher : Book River (10 March 2021)
- Language : English
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
₹489.00
MSMEs play a notable role in economic and social
development, thereby providing flip to entrepreneurship, as they
have inherent features of being innovative and responsive to
changing market changing aspects. MSMEs not only play a crucial
role in providing large employment opportunities at comparatively
lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
Companies are in a better position in the competitive world with
large capital, human resources and Research & Development
section compare to MSMEs.
Reviews
There are no reviews yet.