India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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भगवतीस्तोत्रावलिः
प्रणाम्!! आप जिस पुस्तक के बारे में प-सजय़ रहे हैं वह एक संस्कृत काव्य है जिसमें भगवती दुर्गा की स्तुतियाँ निहित हैं। यह संस्कृत भाषा की पद्य शैली की रचना है जिसका हिन्दी अनुवाद भी है। संस्कृत में गीत परक रचित काव्य आप पाठक-ंउचयजन को अवश्य आनन्द देने वाला होगा। अतः आपसे सानुरोध निवेदन है कि इस पुस्तक को एक बार अवश्य प-सजय़े। आपके आशीष का आकाँक्षी। धन्यवाद!!
MOBILE APPLICATIONS DEVELOPMENT
All types of mobile application will utilize a network connection. The developers will createinstallable software, which includes backend services such as accessing of data with an ApplicationProgramming Interface, not only that all the mobile application developers will test the developedapplication in different mobile devices to make sure that it is functioning properly.
Vikas Ka Aadhar Manvadhikar
मानवाधिकार का आधार मानव के सर्वांगीण विकास के लिए साधन
उपलब्ध कराना है। वस्तुतः मानवाधिकार की नींव ऐसे विचारों से
निर्मित है, जिनके अनुसार सभी व्यक्तियों को प्रकृति ने समान रूप से
समान अधिकार प्रदान किए हैं। मानवाधिकार प्रत्येक व्यक्ति को जन्म
के साथ ही प्राप्त हो जाते हंै, और मृत्युपर्यन्त तक संरक्षित रहते हैं।
मानवाधिकारो ं की प्राप्ति की एकमात्र अर्हता व्यक्ति का मानव होना है
अर्थात् सम्पूर्ण मानवों को यह अधिकार स्वतः ही प्राप्त हो जाते है।
मानवाधिकार गुण-धर्म, प्रतिभा, बुद्धि आदि ऐसे तत्व हैं, जिनसे वंचित
मानव की तुलना पशु से ही की जा सकती है।
कामकाजी माताएँ एवं किशोर
कुछ शोध परिणामों से यह ज्ञात हुआ है कि व्यवसाय का प्रकार, व्यवसाय की स्थिति/पद तथा माता का व्यवसाय से समझौते का स्तर, माता की क्रियाओं की गुणवत्ता तथा बालकों की देख-रेख के स्तर में महत्वपूर्ण भूमिका का निर्वाह करता है। इस सम्बन्ध में हाॅफमैन (1989) बताते हैं कि व्यवसायरत् माताओं की कि‛ाोर बालिकायें सामाजिक रूप से अपने आपको अधिक समर्थ पाती हैं। उनके आत्मवि‛वास, आत्म उपयुक्ततता एवं स्वतंत्रता की भावना में बढ़ोत्तरी होती है। यही तथ्य बालकों के लिए अलग होता है क्योंकि माताओं का व्यवसायरत् होना कि‛ाोर बालकों पर अलग प्रकार का प्रभाव डालता है। इसके विपरीत बहुत ही सफलतम परिवारों में व्यवसायरत् माताओं के कि‛ाोरों की बुद्धिलब्धि तथा पहचान अधिक उच्च कोटि की होती है। यह विपरीत प्रभाव कई कारणों से प्रभावित होता है।
ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
MSMEs play a notable role in economic and social
development, thereby providing flip to entrepreneurship, as they
have inherent features of being innovative and responsive to
changing market changing aspects. MSMEs not only play a crucial
role in providing large employment opportunities at comparatively
lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
Companies are in a better position in the competitive world with
large capital, human resources and Research & Development
section compare to MSMEs.
STEM CELLS IN DENTISTRY
“And now science has presented us with a hope called stem cell research, which may provide our scientists with many answers that have for so long been beyond our grasp. I don't see how we can turn our backs on this. There are so many diseases that can be cured or at least helped. We've lost so much time already. I can't bear to lose any more.”
DENTAL IMPLANT IMAGING
Computed tomography (CT) has been the gold
standard for many years as the information provided is
three-dimensional and generally very accurate. However,
CT examinations are expensive and deliver a relatively
high radiation dose to the patient. The latest imaging
modality introduced is cone beam volumetric tomography
(CBVT) and this technology is very promising with regard
to pre-implant imaging.
CORPORATE SOCIAL RESPONSIBILITY IN INDIAN BANKING INDUSTRY
Initially Indian commercial banks were classified into four core groups viz. State Bank Group (SBG), Nationalized Banks (NBs), Old Private Sector Banks (OPSBs) and New Private Sector Banks (NPSBs). Then one commercial bank was selected from each of the four core groups. The selection of banks from each group was based on a study conducted by IIM-Udaipur along with Economic Times and an independent organization named Futurescape2. Their study identified India‟s top 100 companies for sustainability and CSR.
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