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PURITY OF MIND A JOURNEY AGAINST OUR THOUGHTS
PURITY OF MIND A JOURNEY AGAINST OUR THOUGHTS ₹180.00 Original price was: ₹180.00.₹160.00Current price is: ₹160.00.
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Handbook on   Present Environmental challenges: An overview
Handbook on Present Environmental challenges: An overview ₹249.00 Original price was: ₹249.00.₹240.00Current price is: ₹240.00.

Effectiveness of Rural Marketing of FMCG Product

₹600.00 Original price was: ₹600.00.₹570.00Current price is: ₹570.00.

  • Author: –Mohd Shuaib Siddiqui,Anoop Krishna Saxena 
  • Language : English
  • Paperback : 293 pages
  • ISBN-13 : 978-93-5515-102-5
  • Country of Origin : India
  • Generic Name : Thesis 
  • Publisher : Book Rivers(15June  2022)
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The book Effectiveness of Rural Marketing of FMCG Product addresses these needs of students who cater to the needs of the same. The book carries 04 detailed topics of marketing along with factors affecting rural marketing and data analysis

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Fracture Behavior of Biological Materials and Interfaces

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Fracture Behavior of Inhomogeneous Biological Materials and Interfaces   Biological materials like bone, nacre, human tooth layers are inhomogeneous materials made up of soft collagen, and hard, hydroxyapatite (HAP) mineral arranged in such a fashion so that these materials have higher strength and toughness, the measure of crack resisting behavior in materials, at the same time, which is exclusive in nature for different class of materials available for different application areas. The interfaces in these biological materials are designed in such a fashion so that the load transfer between the constituents takes place so smoothly, therefore, become a region of strength, not susceptible to failure like in other man-made materials and composites. It is important to understand these aspects of biological materials so that they can be mimicked to the novel materials to satisfy the growing need of different industries.   This work is focused on studying different layers of human tooth, and its interface for crack initiation and growth, the crack arresting behavior of the interface layer of the outer cover of human tooth, the enamel, and the inner, dentine, called dentine enamel junction. These works are done by developing a numerical model using the commercial finite element analysis tool, ABAQUS. The crack growth pattern of the enamel and the dentine has also been investigated. The role of porosity and permeability on the energy release rate which is the measure of fracture toughness has also been investigated. The key features of the book are:
  • Study on the role of shear modulus of the defect and the matrix material in which the defect is embedded on the energy release rate.
  • The role of small coating layer between the outer matrix and the inner layer on the fracture behavior, especially the stress concentrations in these different layers due to change in the elastic modulus.
  • The crack growth pattern in human enamel, the outer tooth layer.
  • The crack arresting phenomena of the interfacial, dentine enamel junction (DEJ).
  • The role of porosity and permeability on the energy release rate in the inner layer of human tooth, dentine.
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The Postcolonial Experience

₹399.00
I would like to investigate the genre of postcolonial science fiction in the context of capitalist globalization. Science fiction is predominantly a western genre, and it is very difficult to find postcolonial/third world works in this genre. I will first try and establish the validity of this genre and how it relates to globalization and imperialism. Some of the key questions I will examine are: How postcolonial science fiction relates to late capitalism and globalization? What is the role of technoscapes in the genesis of postcolonial science fiction genre and how in turn postcolonial science fiction represents technoscapes?
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STEM CELLS IN DENTISTRY

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“And now science has presented us with a hope called stem cell research, which may provide our scientists with many answers that have for so long been beyond our grasp. I don't see how we can turn our backs on this. There are so many diseases that can be cured or at least helped. We've lost so much time already. I can't bear to lose any more.”
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DENTAL IMPLANT IMAGING

₹299.00 Original price was: ₹299.00.₹289.00Current price is: ₹289.00.
Computed tomography (CT) has been the gold standard for many years as the information provided is three-dimensional and generally very accurate. However, CT examinations are expensive and deliver a relatively high radiation dose to the patient. The latest imaging modality introduced is cone beam volumetric tomography (CBVT) and this technology is very promising with regard to pre-implant imaging.
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During Covid-19 Pandemic: A Glance

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PRODUCT DETAILS

  • ISBN : 978-93-90548-04-0
  • Publisher : Book River (10 March 2021)
  • Language : English
  • Dimensions : 12 x 2 x 21 cm
  • Country of Origin : India
  • Pages : 245
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MYOFUNCTIONAL APPLIANCES

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₹599.00 Original price was: ₹599.00.₹550.00Current price is: ₹550.00.
ISBN 13: 978-93-90548-44-6 Authors:Dr. Saurav Kumar,Dr. Nadira Hassan ,Dr. Ravi Anjan ,Dr. Himanshu Kaushik ,Dr. Sana Shaikh Publisher : Book Rivers (21 October 2020) Language : English Paperback : 158 pages Country of Origin : India Generic Name : Thesis
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Changing Scenario of Business and Management

₹999.00 Original price was: ₹999.00.₹989.00Current price is: ₹989.00.
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
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CORPORATE SOCIAL RESPONSIBILITY IN INDIAN BANKING INDUSTRY

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Initially Indian commercial banks were classified into four core groups viz. State Bank Group (SBG), Nationalized Banks (NBs), Old Private Sector Banks (OPSBs) and New Private Sector Banks (NPSBs). Then one commercial bank was selected from each of the four core groups. The selection of banks from each group was based on a study conducted by IIM-Udaipur along with Economic Times and an independent organization named Futurescape2. Their study identified India‟s top 100 companies for sustainability and CSR.
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