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PURITY OF MIND A JOURNEY AGAINST OUR THOUGHTS
PURITY OF MIND A JOURNEY AGAINST OUR THOUGHTS ₹180.00 Original price was: ₹180.00.₹160.00Current price is: ₹160.00.
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Handbook on   Present Environmental challenges: An overview
Handbook on Present Environmental challenges: An overview ₹249.00 Original price was: ₹249.00.₹240.00Current price is: ₹240.00.

Effectiveness of Rural Marketing of FMCG Product

₹600.00 Original price was: ₹600.00.₹570.00Current price is: ₹570.00.

  • Author: –Mohd Shuaib Siddiqui,Anoop Krishna Saxena 
  • Language : English
  • Paperback : 293 pages
  • ISBN-13 : 978-93-5515-102-5
  • Country of Origin : India
  • Generic Name : Thesis 
  • Publisher : Book Rivers(15June  2022)
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The book Effectiveness of Rural Marketing of FMCG Product addresses these needs of students who cater to the needs of the same. The book carries 04 detailed topics of marketing along with factors affecting rural marketing and data analysis

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Fracture Behavior of Biological Materials and Interfaces

₹389.00
Fracture Behavior of Inhomogeneous Biological Materials and Interfaces   Biological materials like bone, nacre, human tooth layers are inhomogeneous materials made up of soft collagen, and hard, hydroxyapatite (HAP) mineral arranged in such a fashion so that these materials have higher strength and toughness, the measure of crack resisting behavior in materials, at the same time, which is exclusive in nature for different class of materials available for different application areas. The interfaces in these biological materials are designed in such a fashion so that the load transfer between the constituents takes place so smoothly, therefore, become a region of strength, not susceptible to failure like in other man-made materials and composites. It is important to understand these aspects of biological materials so that they can be mimicked to the novel materials to satisfy the growing need of different industries.   This work is focused on studying different layers of human tooth, and its interface for crack initiation and growth, the crack arresting behavior of the interface layer of the outer cover of human tooth, the enamel, and the inner, dentine, called dentine enamel junction. These works are done by developing a numerical model using the commercial finite element analysis tool, ABAQUS. The crack growth pattern of the enamel and the dentine has also been investigated. The role of porosity and permeability on the energy release rate which is the measure of fracture toughness has also been investigated. The key features of the book are:
  • Study on the role of shear modulus of the defect and the matrix material in which the defect is embedded on the energy release rate.
  • The role of small coating layer between the outer matrix and the inner layer on the fracture behavior, especially the stress concentrations in these different layers due to change in the elastic modulus.
  • The crack growth pattern in human enamel, the outer tooth layer.
  • The crack arresting phenomena of the interfacial, dentine enamel junction (DEJ).
  • The role of porosity and permeability on the energy release rate in the inner layer of human tooth, dentine.
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Pharmacology of Indian Medicinal Plants

₹249.00
Aloe vera is India’s most favorite herbal medicinal plant that is require low maintenance and easy to grow. The name of aloe is derived from Arabic word “Alloeh” meaning a shining bitter substance. Aloe vera belongs to the family Asphodelaceae (liliaceae) (Ghazanfar, 1994). It grows mainly in the dry regions of Africa, Asia, Europe and America. In India, it is found in Rajasthan, Andhra Pradesh, Gujrat, Maharashtra, and Tamil Nadu. Aloe vera is popular in Ayurvedic medicine (Richard, 2005). There are more than 300 species of aloe plants. This plant has yellow flower the leaves are arranged in rosette configuration. They are triangular and spear like and have thorny ridges. Aloe vera is a customary, dry spell dispute, sticky plant.
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A Detailed Survey On Religiosity And Paranormal Experiences

₹299.00
This study is about people in their formative years. It is about their beliefs and practices. It is about their personality and how it relates to their beliefs. It involves empirical investigation of 1800 college going men (882) and women (918) with an average age of about 20 years. The subjects are predominantly Hindu (85%), with 12% Christian and 3% Muslim student attending colleges in Visakhapatnam urban area. Data were collected from them using the Myers-Briggs Type Indicator (MBTI) and the two specially developed questionnaires that survey religiosity and paranormal beliefs and experiences. Paranormal beliefs and experiences surveyed included sacred as well as secular beliefs, experiences, and practices. While several studies in the West attempted to explore the relationships between personality, paranormal beliefs and religious practices and experiences, there are hardly any investigations in non-Judeo-Christian cultures. The present study can help by throwing light on the cross-cultural relevance of these findings
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ENTREPRENEURSHIP AMIDST PANDEMIC COVID19

₹489.00
MSMEs play a notable role in economic and social development, thereby providing flip to entrepreneurship, as they have inherent features of being innovative and responsive to changing market changing aspects. MSMEs not only play a crucial role in providing large employment opportunities at comparatively lower capital cost but also encourage entrepreneurial activities in rural and backward areas. But, the large units or Multi-National Companies are in a better position in the competitive world with large capital, human resources and Research & Development section compare to MSMEs.
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PHARMACOTHERAPEUTICS OF STEROIDS IN DENTISTRY

₹299.00
Corticosteroids are medicines that are similar to the natural hormone cortisone and belong to the family of drugs called steroids.
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ANALOG ELECTRONICS

₹279.00
A better device is the triac, bidirectional thyristor, which allows the full a.c. power to be controlled. It comprises two thyristors connected in parallel and working in opposition but controlled by the same gate. The trigger pulses to a triac are provided by a special device called diac, bidirectional breakdown diode. It is, in effect, two Zener diodes connected back to back. The diac conducts in either direction if the applied voltage reaches the breakdown voltage of about 30 V. This
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STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA

₹399.00
The country has seen a radical revolution in retailing after globalization. Different formats of stores have been opened up many in cities across India. The multi-storied malls, hypermarkets, supermarkets have all made a revolution in retail experience among the consumers. Therefore, the customers do not only visit the store for buying goods and services, they go with the expectation of having fun, entertainment, spending leisure time etc. Moreover, the consumers‟ purchasing power has been increasing and this encourages the retailers to concentrate on building a better environment in the stores.
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DENTAL IMPLANT IMAGING

₹299.00 Original price was: ₹299.00.₹289.00Current price is: ₹289.00.
Computed tomography (CT) has been the gold standard for many years as the information provided is three-dimensional and generally very accurate. However, CT examinations are expensive and deliver a relatively high radiation dose to the patient. The latest imaging modality introduced is cone beam volumetric tomography (CBVT) and this technology is very promising with regard to pre-implant imaging.
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