This book has been designed to provide a clear, systematic, and student-friendly introduction to the fundamental concepts of management. It presents a balanced integration of theoretical foundations and practical applications, making it suitable for undergraduate and postgraduate students of management, commerce, and related disciplines.
The content is organized into well-structured units covering key areas such as the concept and functions of management, evolution of management thought, planning and objectives, strategies, decision making, and contemporary managerial approaches. The language used is simple and academic, and the inclusion of diagrams, examples, and review questions enhances conceptual understanding and examination readiness.
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