POWER OF HABIT FORMING PRODUCTS (HOW TO CREATE ENGAGING AND ADDICTIVE PRODUCT EXPERIENCES )

Each of us has a general sense of beauty. However, our own individual expression, interpretation and experience make it unique and much it is influenced by culture and self image 1 . Individual’s sense of what is beautiful influences how they present themselves to others. Hence, “Beauty is in the eye of the beholder” 1

Vivekananda had travelled within India as a 'parivrajaka' (the travelling monk) from 1888 to 1893 and in May 1893 crossed the 'kalapani' (crossing the inland water boundary) to represent India in the Parliament of World's Religion held in Chicago. This incident led to many more travels within India and the West. He was a traveller who left his impressions, views and observations in the form of letters, diaries and memoirs. A close study of such documents, as well as secondary materials, leads to questions of imperialism, identity, self-other dichotomy, comparative religion, women and acculturation.