Nextgen Innovations in Business and Economics

The contemporary world of business and economics is experiencing rapid transformation driven by technological advancement, globalization, evolving consumer behavior, sustainability concerns and dynamic policy environments. In such a context, academic research and practical innovations must complement each other to address emerging challenges and leverage new opportunities. The textbook titled “NEXTGEN INNOVATIONS IN BUSINESS AND ECONOMICS” is conceived as a scholarly response to these developments, bringing together diverse perspectives, empirical insights and innovative ideas contributed by scholars, academicians, researchers and industry practitioners.