A buyer‟s satisfaction is a function of product‟s
perceived performance and buyer‟s expectations.
Recognizing that high satisfaction leads to high customer
loyalty, producers today aim at Total Customer Satisfaction
as customer satisfaction is both a goal and a marketing tool.
They develop superior capabilities in managing core
business processes such as new product realization,
inventory management, customer creation and customer
retention.
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LEGAL PERSPECTIVES TO CONSUMER ANGSTS IN 21ST CENTURY
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PRODUCT DETAILS
- Publisher : Book Rivers (June 2021)
- Language : English
- Paperback : 254 pages
- ISBN: 978-93-91000-14-1
- Country: India
- Website: www.bookrivers.com
10 in stock
SKU: june13
Category: Books
Description
Additional information
| Weight | 400 g |
|---|---|
| Dimensions | 6 × 9 × 9 cm |
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