LEGAL PERSPECTIVES TO CONSUMER ANGSTS IN 21ST CENTURY

A buyer‟s satisfaction is a function of product‟s
perceived performance and buyer‟s expectations.
Recognizing that high satisfaction leads to high customer
loyalty, producers today aim at Total Customer Satisfaction
as customer satisfaction is both a goal and a marketing tool.
They develop superior capabilities in managing core
business processes such as new product realization,
inventory management, customer creation and customer
retention.