Now-a-days human beings are consuming natural resources in an unsustainable way. The environmental pollution, depletion, and degradation of resources have in fact been neglected as compared to the issues related to the industrial growth and expansion. India has not been untouched to this worldwide phenomenon, rather this has been more prominent in India because of the substantial increase in its population, as compared to other developing economies. Compared to consumers in developed countries, the Indian consumer has much less awareness of global warming issues. Successful marketing has always been about recognizing trends and positioning products, services, and brand in a manner that supports buyer intentions. Today, Green marketing is not only a trend but also a way of doing business and businesses that should recognize (a) the value of going green and (b) the message should also be communicated through their marketing program to their consumers
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GREEN MARKETING PROBLEMS & PROSPECTS
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- Author: DR. BHARAT BHATI , PROF. R.K. SHUKLA
- Language : English
- Paperback : 233 pages
- ISBN-13 : 978-93-91000-72-1
- Country of Origin : India
- Generic Name : PhD Thesis
- Publisher : Book Rivers (03 August 2021)
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Sabjiyo ki Adhunik kheti (Hindi)
भारत एक कृषि प्रधान देश है जहाँ की लगभग 70 प्रतिषत जनता कृषि कार्य करती है। बढ़ती हुई जनसंख्या तथा भूमि की उत्पादन दर कम होने के कारण कभी-कभी भोजन की पूर्ति की समस्या गंभीर रूप धारण कर लेती है। भारत में खाद्य पदार्थों का कम उत्पादन होने का दूसरा कारण यह भी है कि यहाँ अधिकतर लोगों की काम करने की क्षमता कम है क्योंकि वे असंतुलित एवं कम पोषण आहार के ऊपर निर्भर रहते हैं अतः स्वास्थय ठीक न रहने से उनकी कार्य करने की क्षमता भी कम होती है। इस प्रकार स्वस्थ्य जीवन के लिए सन्तुलित एवं पोषक आहार जरूरी है।
Changing Scenario of Business and Management
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
RETAIL STORE MANAGEMENT
Retail comes from the French word retailler. It was
used with the meaning of "sale in small quantities" in 1433.
Retail is the last phase of an economic activity. As per
Philip Kotler, Retailing includes all the activities involved
in selling goods or services to the final consumers for
personal or non-business use. It is those business firms in
distribution channel that comes at the end of the pipeline
connecting manufacturers and customers.
Fracture Behavior of Biological Materials and Interfaces
Fracture Behavior of Inhomogeneous Biological Materials and Interfaces
Biological materials like bone, nacre, human tooth layers are inhomogeneous materials made up of soft collagen, and hard, hydroxyapatite (HAP) mineral arranged in such a fashion so that these materials have higher strength and toughness, the measure of crack resisting behavior in materials, at the same time, which is exclusive in nature for different class of materials available for different application areas. The interfaces in these biological materials are designed in such a fashion so that the load transfer between the constituents takes place so smoothly, therefore, become a region of strength, not susceptible to failure like in other man-made materials and composites. It is important to understand these aspects of biological materials so that they can be mimicked to the novel materials to satisfy the growing need of different industries.
This work is focused on studying different layers of human tooth, and its interface for crack initiation and growth, the crack arresting behavior of the interface layer of the outer cover of human tooth, the enamel, and the inner, dentine, called dentine enamel junction. These works are done by developing a numerical model using the commercial finite element analysis tool, ABAQUS. The crack growth pattern of the enamel and the dentine has also been investigated. The role of porosity and permeability on the energy release rate which is the measure of fracture toughness has also been investigated. The key features of the book are:
- Study on the role of shear modulus of the defect and the matrix material in which the defect is embedded on the energy release rate.
- The role of small coating layer between the outer matrix and the inner layer on the fracture behavior, especially the stress concentrations in these different layers due to change in the elastic modulus.
- The crack growth pattern in human enamel, the outer tooth layer.
- The crack arresting phenomena of the interfacial, dentine enamel junction (DEJ).
- The role of porosity and permeability on the energy release rate in the inner layer of human tooth, dentine.
ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
MSMEs play a notable role in economic and social
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lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
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PHARMACOTHERAPEUTICS OF STEROIDS IN DENTISTRY
Corticosteroids are medicines that are similar to the natural hormone cortisone and belong to the family of drugs called steroids.
Why & how NETWORK MARKETING
Network marketing is the fastest growing business in this 21st century in U.S number of people involved in the N.M grew from 18 million to 20 million in 2015. And 11% increase from the previous year. While network marketing continue to attract predominantly women. The business model represents every generation and is generally reflective of America’s diverse population
During Covid-19 Pandemic: A Glance
PRODUCT DETAILS
- ISBN : 978-93-90548-04-0
- Publisher : Book River (10 March 2021)
- Language : English
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
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