The contemporary global economy is undergoing profound transformation, shaped by rapid technological advancement, evolving patterns of trade and commerce, changing consumer behavior, and an urgent commitment to sustainability. In this context, Global Shifts: Commerce and Economics in the Age of Technology and Sustainability has been conceived as an academic endeavor to explore, analyze, and document these dynamic changes through multidisciplinary perspectives.
The chapters collectively address critical dimensions of modern commerce, including digital trade and payments, consumer psychology and behavioral finance, brand engagement and customer satisfaction, social media–driven shopping behavior, mobile and voice-enabled commerce, and the evolving role of language and communication technologies. Special attention has been given to emerging trends in the Indian context, offering region-specific insights while maintaining global relevance. The inclusion of studies on urban–rural divides, investor behavior, STEM education, and contemporary economic policies further enriches the scope of this volume.
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