E-Commerce: Concept, Application and Emerging Trends

The present work, entitled “E-Commerce: Concept, Application and Emerging Trends,” has been prepared to provide a comprehensive understanding of E-Commerce and its major dimensions. It covers the conceptual and evolutionary framework of E-Commerce, different E-Commerce models, technological infrastructure, E-Business frameworks, E-Retailing, online consumer behaviour, electronic payment systems, digital marketing, advertising, and the legal and regulatory environment governing electronic commerce.