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HomeBooks CONSUMER AFFAIRS
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CONSUMER AFFAIRS

₹399.00 Original price was: ₹399.00.₹340.00Current price is: ₹340.00.

  • Author:DR. DHARMESH
  • Language : English
  • Hardcase : 247 Pages
  • ISBN-13 : 978-93-5842-775-2
  • Country of Origin : India  
  • Publisher : Book Rivers(22 June 2024)
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Retail comes from the French word retailler. It was used with the meaning of "sale in small quantities" in 1433. Retail is the last phase of an economic activity. As per Philip Kotler, Retailing includes all the activities involved in selling goods or services to the final consumers for personal or non-business use. It is those business firms in distribution channel that comes at the end of the pipeline connecting manufacturers and customers.
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