Digital Transformation In Business: Integrating Technology with Management and Commerce

Prof. (Dr.) Savita Mohan

Principal
GNIOT Institute of Professional Studies, Greater Noida

Dr. Monideepa Roy

Associate Professor
IIT Deemed University, BHubaneswar

Abstract

Digital transformation (DT) is a major factor that is changing the way businesses do things in today’s global business world. It means strategically using and integrating digital technology into every part of a business. This changes the way businesses work, how they give value to consumers, and how they compete in the market. As businesses adapt to an economy that is becoming more digital, it is clear that they need to change the way they do things inside, how they engage with customers, and their business models. Digital transformation goes beyond merely using new technology; it also means changing the way people think and work, which requires constant creativity, flexibility, and a willingness to change.